Highlights from Your dead leads just came back to life webinar

‍What if every "not right now" lead in your CRM just became warm again, and you didn't even know it?

That was the premise of our latest webinar, Your dead leads just came back to life, a working session built around a single, time-sensitive opportunity: Climate First Bank's new 7.25% promotional rate on its 30.5-year residential solar loan, available through July 25, 2026.

It was co-hosted with Climate First Bank and sponsored by OneEthos, with Scott Nguyen, CEO of Bodhi, as moderator alongside special guest Dema Headley, SVP of Digital Banking at Climate First Bank.

Why now is a different moment than last year

Four forces are stacking at the same time, and most homeowners don't know about any of them:

🔸 Summer bills are climbing, with AC season just kicking in

🔸 Utility rates have moved up again across nearly every major market

🔸 Hurricane season is around the corner, putting battery backup back in the conversation

🔸 Climate First Bank just cut its 30.5-year rate by a full 1% (with autopay) through July 25

Any one of these would justify a fresh conversation with a cold lead. Stacked together, the proposal a homeowner saw last year is a structurally different proposal today.

Topics we covered

✅ Why old leads are the highest-ROI pipeline most installers ignore

✅ The new 7.25% rate explained, with real monthly payment math on $35K and $50K systems

✅ Side-by-side bill-swap comparisons across top solar states

✅ Why fixed loan payments beat utility rate escalators (and TPO/PPA escalators)

✅ A live demo of Bodhi's 14-touch automated Re-engagement Journey

✅ Q&A on autopay requirements, the July 25 deadline, prepaid lease conflicts, and CRM integrations

Key takeaways from the session

💡 "With Climate First Bank's new loan rates, most homeowners are now paying less per month for solar than they're paying their utility, from day one. That may not have been true at the old rate." – Dema Headley, Climate First Bank

💡 "The best CRM is the one your team actually uses. Bodhi sits on top and handles the customer-facing layer so your sales team never has to change how they work." – Scott Nguyen, Bodhi

One thing to do this week

Pull a list of every customer who got a proposal in the last 12 to 18 months and didn't move forward. Refresh their numbers at the new rate, and put a re-engagement sequence in front of them before the July 25 deadline. That's the revenue sitting on the table right now.

📺 Watch the full webinar here:

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Want to put Bodhi's Re-engagement Journey in front of your cold pipeline? Bodhi is free for all OneEthos installers. Book a call with us at oneethos.bodhi.solar.

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